BeNext is a way of being. In design, in advertising, in marketing, in contact, in daily life. It is an attitude, a distinct way of working to exceed expectations and to create. Here we know that communication is always changing, which requires a global and cross-sectional approach, as well as limitless versatility. In order to influence behaviour changes and increase brand exposure judiciously and distinctively, we go way beyond the above and below, the box, the internet and apps. We anticipate trends and we understand that the limit is the imagination of those who challenge us. Only by embodying this attitude can we truly say that our communication is evolving.